Inspire and educate customers by hosting in-store events. Create a destination and occasion to visit, and they’ll return again and again.
Hail to the Chef. Partner with local restaurants and host Cooking Demonstrations featuring hometown chefs preparing recipes with fresh produce your customers can grow themselves. Provide the recipe and make it available at your website, too.
No space? No problem! Reach customers short on space with a Container Garden Workshop. Explain the ins and outs of window boxes, patio pots, vegetable planters and vertical gardening. Make them successful and they’re hooked.
Cool season growing. Highlight vegetables and flowers that extend the joys of gardening into fall. Offer tips on cloches and cold frames, and provide seasonal color and decorating ideas.
Whichever in-store event you host, don’t forget handouts and takeaways. They’re a great way to extend the excitement and education of the day. Find more in-store events and ideas at the Burpee Retail Idea Center.