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Join us at Spring Trials 2010!
Be sure to block out a half day or more to experience our bigger-and-better Shoppes on Main, open for your inspiration April 10-16, 2010.
You’ll find our unique marketplace chock-full of products, programs and presentations…
• Dozens of innovative new seed and vegetative varieties from PanAmerican Seed, Ball FloraPlant, Kieft-Pro-Seeds and Selecta
• Expanded 5,000-sq. ft. outdoor display area showcasing a broad array of cool crops
• All-new “Retail Idea Center” overflowing with Selling Solutions (including Wave, Burpee Home Gardens and Simply Beautiful)
Be sure to RSVP to Mary Long by March 10 and she’ll help set up your visit.
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It's certainly not warming up yet in Chicago but for most of you, Spring 2010 is your main focus. When planning for the upcoming gardening season, a great strategy is to think about each of the varieties or series you will carry and how to best present them to grab attention as customers walk through your doors. We all know that most home gardeners buy on impulse and product placement can greatly influence these purchases.
Some of your best locations in the annuals department are endcaps. Endcaps are where consumers are conditioned to look for new products and best-sellers. These prime locations are also perfect for big color items that will attract the eyes of gardeners of any skill level.
Here are a few awesome endcap items for your Spring displays. Be sure that your pricing reflects the high perceived value of these show stoppers.
(S = Seed; V = Vegetative)
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Angelonia AngelMist (V) and Serena (S) series offer unique blooms that gardeners just love. Many are still not familiar with these award-winning plants that thrive in extreme heat, humidity and drought. But as soon as your customers see them in bloom, they are sure to fill their carts. Serena is ideal for 4-inch pots and premium packs, while AngelMist makes stunning baskets for feature displays. |
| Osteospermum Voltage Yellow (V) features identifiable daisy-shaped flowers that are a hit with rookie gardeners and an intense yellow color that can be seen across the store. When consumers take them home, they will brighten up patio pots and landscapes shouting “SPRING!” to the entire neighborhood. |
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Calibrachoa Can-Can series (V) blows consumers away with one-of-a-kind flower colors that appeal to gardeners and “decorators” alike. These super-splashy colors also drive additional calibrachoa sales because nobody can buy just one. |
| Geranium Showcase Extreme Rose (V) grouped on an endcap creates a glowing pink focal point at retail. Dark green leaves contrast with neon pink blooms that are sure to attract gardeners of all skill levels. Perfect for large patio pots, these stunning plants are ideal for special events and store promotions. |
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Gaillardia Mesa Yellow (S) is a 2010 All-America Selections winner and deserves a prime spot in your store. It’s a first-year flowering Zone 5 perennial with more blooms per plant than other varieties on the market. Group it with other AAS winners (click HERE for a list) in a vignette display and reap the rewards. |
| Hibiscus Luna series (S) features HUGE flowers that will amaze your customers as soon as they spot the display. Perfect for late-season endcaps, these big bloomers and their five- to seven-week color display will look great in large, premium containers. |
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Coleus Emotions series (S) is a new series exclusive to Independent Garden Centers featuring four unique and high-impact colors that are excellent grouped in vignette displays. Their large leaves grab attention when displayed in decorative containers offering you the opportunity to charge a premium. |
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Talk to you soon,
Bill Calkins
Independent Garden Center Business Manager
Ball Horticultural Company |
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